My sponsors
In my career I haven’t had many sponsors. One of the reasons for this is that I am first of all a football player and not a marketing tool. One of the first sponsors I ever had is the famous Italian designer Giorgio Armani. He found me in Brazil when I was only 18 years old, and after 8 years I am still with his company. More recently I have signed a deal with Pepsi. It was fun recording the deal. For 2 days they closed the centre of the city of Como, a beautiful city on the Lake Como, and during the recording I had all the time hundreds of spectators looking at me. Soon the fans will be able to enjoy this on TV.
For an outsider it is difficult to understand why a footballer at my level doesn’t do more commercial work, they often think that our work is only 2 hours a day. The truth is that looking after our body to make sure we are always at the top it is a full time job. We need to work hard , rest well, eat properly, focus on what we are doing all the time. Often the difference between a good footballer and a champion is the ability to concentrate on the game 100% for all the 90 minutes , and to be able to do that I need to practice my concentration everyday all the time. And that is why I avoid taking on too many commitments outside football. This is an important rule in everything we do in life. So to my fans I would like to say: If you want to have success in life learn to focus on what you are doing. Don’t be distracted by other things .There is a time to be serious. Don’t mix things. Be focused and whatever you are doing you will be a champion.
在我的职业生涯中，我并没有太多的赞助商。这种情况的原因之一是，我首先是一个足球运动员，而不是一个营销工具。我所遇到的第一批赞助商之一，是意大利著名设计师乔治阿玛尼。他在巴西发现我，那时我才18岁，8年后，我还与他的公司一起合作。最近我与百事可乐签署了一项协议，拍摄的过程是一件有趣的事情。他们关闭了科莫两天——在科摩湖上的美丽城市，在拍摄期间，数百名观众一直在看着我。不久后，球迷们将可以在电视上看到它。
对于一个外人很难理解为什么一个足球运动员，在我的竞技水平上，没有做更多的商业工作，往往会认为我们的工作每天只有两个小时。事实是，照顾我们的身体，以确保我们身体状况一直保持在巅峰是一个全职的工作。我们必须努力工作，休息好，吃得适度，一直集中在我们做的事情上。常常一个很好的球员和冠军的分别在于能否100%专注于全场比赛的90分钟，要做到这一点我需要一直练习集中精神。这就是为什么我避免足球以外的商业活动。这是在我们生活中的一切做重要规则。所以，对我的球迷，我想说：如果你想在生活中的成功，那么集中精力在你在做什么。不要被其他事情分心。这是件很严肃的事情，不要把混为一谈。集中精神，无论做什么你都会成为冠军。
In my career I haven’t had many sponsors. One of the reasons for this is that I am first of all a football player and not a marketing tool. One of the first sponsors I ever had is the famous Italian designer Giorgio Armani. He found me in Brazil when I was only 18 years old, and after 8 years I am still with his company. More recently I have signed a deal with Pepsi. It was fun recording the deal. For 2 days they closed the centre of the city of Como, a beautiful city on the Lake Como, and during the recording I had all the time hundreds of spectators looking at me. Soon the fans will be able to enjoy this on TV.
For an outsider it is difficult to understand why a footballer at my level doesn’t do more commercial work, they often think that our work is only 2 hours a day. The truth is that looking after our body to make sure we are always at the top it is a full time job. We need to work hard , rest well, eat properly, focus on what we are doing all the time. Often the difference between a good footballer and a champion is the ability to concentrate on the game 100% for all the 90 minutes , and to be able to do that I need to practice my concentration everyday all the time. And that is why I avoid taking on too many commitments outside football. This is an important rule in everything we do in life. So to my fans I would like to say: If you want to have success in life learn to focus on what you are doing. Don’t be distracted by other things .There is a time to be serious. Don’t mix things. Be focused and whatever you are doing you will be a champion.
在我的职业生涯中，我并没有太多的赞助商。这种情况的原因之一是，我首先是一个足球运动员，而不是一个营销工具。我所遇到的第一批赞助商之一，是意大利著名设计师乔治阿玛尼。他在巴西发现我，那时我才18岁，8年后，我还与他的公司一起合作。最近我与百事可乐签署了一项协议，拍摄的过程是一件有趣的事情。他们关闭了科莫两天——在科摩湖上的美丽城市，在拍摄期间，数百名观众一直在看着我。不久后，球迷们将可以在电视上看到它。
对于一个外人很难理解为什么一个足球运动员，在我的竞技水平上，没有做更多的商业工作，往往会认为我们的工作每天只有两个小时。事实是，照顾我们的身体，以确保我们身体状况一直保持在巅峰是一个全职的工作。我们必须努力工作，休息好，吃得适度，一直集中在我们做的事情上。常常一个很好的球员和冠军的分别在于能否100%专注于全场比赛的90分钟，要做到这一点我需要一直练习集中精神。这就是为什么我避免足球以外的商业活动。这是在我们生活中的一切做重要规则。所以，对我的球迷，我想说：如果你想在生活中的成功，那么集中精力在你在做什么。不要被其他事情分心。这是件很严肃的事情，不要把混为一谈。集中精神，无论做什么你都会成为冠军。
