In recent years, focus has shifted from establishing whether influence exists to understanding
its mechanics and prevalence. For instance, Godes (2011) took contagion as established and stresses moderators. Similarly, Aral and colleagues (Aral 2011, Aralet al. 2009) sought primarily to quantify, not establish, the contribution of social influence relative to other factors.
its mechanics and prevalence. For instance, Godes (2011) took contagion as established and stresses moderators. Similarly, Aral and colleagues (Aral 2011, Aralet al. 2009) sought primarily to quantify, not establish, the contribution of social influence relative to other factors.
